Photography
La Bella giornanta
Client
Peroni Nastro Azzurro
Agency
Reflex London
Role
Photographer
Peroni Nastro Azzurro
Reflex London were commissioned by Peroni Nastro Azzurro (SAB Miller group) to increase the awareness of the premium Italian beer in France. Peroni Nastro Azzurro, a fervent believer in Italian values and traditions, wanted to glorify the nation of style and elegance, and its way of life. They proposed a unique experience, called « La Bella Giornata », a tribute to the effortless Italian style.
I covered the whole day by taking photos where 15 bloggers and influencers were invited to experience Italian lifestyle during one day in Paris: Italian lunch with fresh produce direct from Italy, a visit to a luxury Italian tailor, a cocktail masterclass with Peroni Nastro Azzurro, and, as a grand finale, a tour on a Vaporetto on the Seine, with an aperitivo around the famous beer, as well as Italian happenings throughout the journey.
