Digital activation
Diesel Erotica
Client
Diesel
Agency
Fred&Farid Shanghai
Role
Creative Concept, Designer
Diesel Erotica
is one of the sexiest campaign from Diesel featuring Brooke Candy and Tesa Kuragi.
Nicolas Formichetti was highly inspiring by BDSM using leather and steel details in this collection.
Diesel needed to have an original way to introduce the Erotica SS14 collection, drive customers instore and make them suscribe to the brand's WeChat account. We created an interactive peep-show experience inside the stores’s fitting rooms.
Customers were welcomed by a QR code. As soon as they had scanned it, their phone became a remote control for the experience. Featured products of the new Erotica collection were presented to the user. By switching it onto the screen, a personal sexy show started with the chosen product.
